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Big Changes in January From the USPS For Bulk Mailers
by guest contributor Blase Ciabaton January is the month of change for the USPS and bulk mailers. These changes will have wide reaching impact across both the business and nonprofit communities....
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Go Global: Tips And Tools For Streamlining International Shipping
by Marc Zazeela Every day, the world is getting smaller and smaller. Businesses are going global. The Internet has spawned a brave new world of business opportunities. Why then, the anxiety about...
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Tips For Shipping Materials To International Markets
by Marc Zazeela Marc Zazeela is a 20-year veteran of international mailing and shipping. He says, “My customers are my friends. They bring issues to me that challenge my imagination and my company’s...
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Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion
Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to you at the moment. Everyone else, we’re calling the “Emerging and Advanced...
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Do You Smell What I Smell? Clean Up Stinky Data, Stat!
Are you guilty of using your customer’s stinky old data and mail lists for email or print-to-mail campaigns? I hope not! As a printer or marketer, you need to set the highest standards when working on...
View ArticleGet Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) •...
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Say Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn)...
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Print Samples: Why You Should Use Postcards
Postcards are the lingua franca of communication. Even in today’s Instagram world, people send postcards when they travel. Businesses use them to find new customers and stay visible with current...
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Print Samples: Pushing the Envelope
The folks at the Envelope Manufacturer’s Association have a mission – envelopes. But it is more than that! They share ideas, compare notes on things like keeping staff motivated, finding staff, and...
View ArticleReality Check: The Perception of Printing
I record and produce a significant number of episodes for Podcasts from The Printerverse. Discussions about printing, print business, print sales, and print marketing are often playing through my...
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